Blogging Insights # 54 — Evergreen vs Topical Content

Evergreen content is content that continues to be relevant long past its publication so that it always remains sustainable and fresh. Topical, or timely content has relevance and significance for a limited period of time.

TODAY’S QUESTIONS:

Evergreen or Topical content, which do you prefer writing?

Which do you write most often?

Which of these adds more value or engagement to your blog?

MY ANSWERS:

Evergreen or Topical content, which do you prefer writing?

This is not so easy to answer since writing only for my own amusement, my preference keeps changing over time. I love writing about personal development and food related topics; these can be classed as evergreen. On the other hand, if I feel strongly about a current trend or problem I will prefer writing about that. Good examples would be posts I wrote about the COVID-19 pandemic and the tragic George Floyd incident.

Which do you write most often?

On balance, the number of my evergreen posts far outweighs my posts on current topics.

Which of these adds more value or engagement to your blog?

I am afraid I have not been very cognizant of my blog statistics. I hardly ever check how well my posts perform with regard to traffic. Topical content definitely draws in more readers. However, I feel that evergreen posts by definition keep drawing readers long past their date of posting.

Okay guys, that was my bit. Now I would love to read your views.

You can answer the questions by leaving a reply in the comments section below. Better still, why not write a post of your own?

Just remember to tag it #blogginginsights